Wipro to make life beautiful for men

BANGALORE: Wipro Consumer Care and Lighting (WCCL) has lined up a slew of launches and brands for the second half of this fiscal to push its personal care portfolio. WCCL is set to enter the market for men’s personal care products, extend its Santoor soap brand to more products and launch the brands of Unza, a Singapore-based FMCG firm it bought in 2007, in about 10 more countries by the end of this fiscal.

“We are launching a new men’s personal care brand Romano from the Unza portfolio in India this month. This will be an end-to-end brand, including shaving products, perfumes, body-and-face washes and hair-care products. This will be a premium brand, targeted mostly at the young executive,” senior vice-president Anil Chugh said.

Earlier this year, WCCL launched the women’s personal care brand Enchanteur from Unza. Mr Chugh was of the view that Romano may not face much competition because of the fragmented nature of the market and the fact that no men’s brand is present across the personal care segment.

The men’s grooming market is pegged at around Rs 800 crore. The Wipro arm, which posted sales of Rs 1,520 crore in 2007-08, will also leverage Unza product formulations to grow the Santoor brand. “Santoor is already very strong brand in the country and we will be introducing new products for skin care—shower gels and head-and-toe lotions,” Mr Chugh said.